Trading Apps Appoints Lisbeth Hadingham as Global Head of Sales

In her new role, Lisbeth will spearhead the company’s global sales strategy, driving revenue growth and expanding Trading Apps’ market presence across key regions worldwide.

Lisbeth brings over two decades of experience in sales and leadership within the financial and technology sector. A proven track record of delivering results, combined with her deep understanding of the trading ecosystem, positions her as the ideal candidate to lead Trading Apps’ sales initiatives during this pivotal time of growth.

“We are thrilled to welcome Lisbeth Hadingham to our fast-growing US based Trading Apps team,” said Matthew Harrison, CEO of Trading Apps. “Lisbeth’s expertise in building high-performing sales teams and driving customer success will be instrumental in advancing our mission to deliver cutting-edge automation solutions to clients around the globe. Her leadership will play a critical role in scaling our business and capitalizing on new opportunities.”

Prior to joining Trading Apps, Lisbeth held the position of Executive Vice President, North America at DoxAI driving their business expansion in the region. Lisbeth’s prior career, includes sales and leadership positions both at financial firms such as J.P. Morgan and Citi Bank as well as technology providers, Transcend, CloudMargin and FIS.

“I am honoured to join Trading Apps at such an exciting time in the firm’s journey,” said Lisbeth. “Trading Apps commitment to innovation and automation for securities finance customers will offer transformation for the industry”.

You can connect with Lisbeth on LinkedIn here.

About Trading Apps

Trading Apps is an innovative global fintech specializing in software solutions for the securities finance industry. Established over a decade ago, it has developed a suite of cloud-based software solutions (‘Apps’) to automate transactional securities lending and borrowing, enabling users to scale their businesses, multiply trade volumes, and mitigate costly errors.

It continuously evolves its product offering to meet the needs of both supply and demand-side clients. Trading Apps has diversified and recently launched TA.Link, a SaaS-based messaging platform for market participants to trade safely, reliably, and affordably.